"We constantly look at different versions of frequency of delivery or alternative delivery methods, but at this point, it’s a good product," Bascobert said. "As print circulation and advertising continue to decline across the industry, the future of physical newspapers is shrouded in doubt. A Gannett publication could help you find one and then earn a fee for helping make that connection. The sum of the shares may exceed 100%. That was down from about $1.4 billion when the deal was announced in August because of a decline in New Media’s stock price.Bascobert outlined a strategy based on lead generation in local markets – similar, he said, to the approach taken by home services site Angie's List and Yelp, a reviews and directory service.Need a plumber, for example? New Media's subscriptions rose 65% to 217,000 over the same stretch. But for New Media Investment Group, the company is reshaping the story by prioritizing growth and focusing on investing in local journalism. "None of this will be easy," he added, but if Gannett can generate sizable revenue from local marketers, "it will benefit not only their news properties but the industry as a whole.”In the short term, though, the success of the merger is linked to the company's plan to shed $275 million to $300 million in overlapping costs on an annual basis within 18 to 24 months. The company was founded on June 18, 2013 and is headquartered in McLean, VA. Otherwise, they'll go to Google, Facebook, other online giants or other service providers. The Corporate and other segment represents activities not directly attributable to a specific segment. "In some ways, that’s the basis of the merger. But Bascobert said "print is a good business today" and generates profits for Gannett.Could the company, which will be based in McLean, Virginia, cut unprofitable print days at some of its publications, as has been done elsewhere in the industry? The Marketing Solutions segment comprises of search advertising, display advertising, search optimization, social media, website development, web presence products, customer relationship management, Google-suite offerings, and software-as-a-service solutions. "The company faces significant challenges – namely how to counteract the news industry's severe print revenue decline with new sources of digital dollars.The more than 250 daily publications that are part of the new Gannett – such as the Detroit Free Press, The Columbus Dispatch, The Arizona Republic and the Austin American-Statesman – and several hundred weekly publications have cultivated online brands in local markets. Registration on or use of this site constitutes acceptance of our New Media is the largest owner of daily newspapers in the United States, reaching millions of readers every day. In the first nine months of 2019, more than 51% of the combined company's revenue came from advertising and marketing services.But a wholesale reinvention is necessary because of "the collapse of the newspaper advertising model," which is "the most fundamental business problem facing local news," said Jim Friedlich, CEO of the Lenfest Institute for Journalism, a nonprofit that promotes local journalism innovation and owns The Philadelphia Inquirer.The new Gannett, which offers digital marketing services through brands like ThriveHive, ReachLocal and WordStream, will need to continue down the path of becoming a sophisticated digital marketing provider, Friedlich said.When local businesses need help reaching potential customers, Gannett's representatives need to be able to help them. "Our fundamental belief is that even in a small community there's an opportunity to create value in terms of a subscription and get people to pay," Silberman said in an interview last week before shareholders approved the merger. New Media Investment Group and Gannett finalized their merger Tuesday, putting top executives in position to move ahead with plans they believe will transform the new company's local and national news brands, including USA TODAY, into a reinvented digital media powerhouse.The merger creates the largest U.S. media company by print circulation and one that will vie for the nation's biggest online news and information audience. "There’s nothing we’re looking at right now to change any of those variables. "Those are the things that people subscribe for, and we believe we deliver that," he said.Michael Silberman, senior vice president of strategy at subscription commerce and tech provider Piano, which has counted New Media as a client, said the new Gannett needs to cut unnecessary costs while investing in journalism to boost subscriptions.In the third quarter, Gannett's digital subscriptions rose 27% to 607,000 compared with the same period a year earlier. Institutional Ownership Changes (13F Filings) for New Media Investment Group … "© 2020 USA TODAY, a division of Gannett Satellite Information Network, LLC. That's crucial to paying off a $1.8 billion loan from private equity firm Apollo Global Management that New Media used to help finance the acquisition.Those cost savings will come from a wide variety of areas, including corporate functions, news operations and what Reed called "centralized" services where there is significant duplication.He said the overall cost savings goal is "very, very reachable," in part because it's only 7.5% to 8.5% of the combined company's total revenue, compared with 10% to 15% in a typical corporate merger.Journalism advocates fear heavy-handed layoffs in already strapped newsrooms, which provide the content that drives readership, fuels digital ads and attracts paid subscriptions online and in print.Jeff Gordon, a regional vice president for The NewsGuild, whose region represents journalists at four GateHouse newsrooms, expressed concern last week that the deal would lead to further stress on newsrooms that already have faced budget reductions. New Media Investment Group and Gannett finalized their merger Tuesday, putting top executives in position to move ahead with plans they believe will transform the new … The question really becomes, what’s the sustainable and exciting business model that powers that mission? New Media Investment Group Inc - Profile Gannett Co., Inc. engages in the provision of … "Great journalism really is the core of that mission.