Liverpool Football Club have agreed a sponsorship deal with insurance firm AXA. [theme-my-login instance="1"] The multi-year partnership will involve the pair working together across the club's men's and women's teams, promoting healthy wellbeing and hosting a range of mass participation events and experiences. “We’re delighted to be expanding our partnership with AXA to see them become a principal partner and new official training kit partner,” said Billy Hogan, Managing Director and Chief Commercial Officer at Liverpool. They also go into this weekend’s final round of matches needing to better Manchester City’s result at the same time in order to secure a first Premier League title since 1990 when they were managed by Kenny Dalglish.Stay tuned as we prepare to unveil a Summer Series of Sport for Business webinars running for members on Thursdays July 16th, 23rd, 30th, August 13th, 20th and 27thThank you for visiting Sport for Business. "We look forward to building on our special relationship and continuing to bring to life fantastic experiences for our fans around the world. Their kits will be … The insurance company struck a deal with Liverpool back in 2018 as their global insurance partner.
As part of the deal, Liverpool FC and New Balance have revealed a new collection of training apparel, which will feature AXA branding throughout.
Liverpool FC have announced a lucrative training kit deal with AXA.
It backs up the confidence of Axa who expanded their relationship with the club last week, moving up from official insurance partner to principal training partner with the brand on the club’s training kit for the men’s and women’s teams from the start of next season.Last year the club signed an extension with Standard Chartered who remain the principal shirt front sponsor. This includes warm up jackets, hoodies and sweatshirts, among other products.Billy Hogan, managing director and chief commercial officer at Liverpool FC, said: "As a world-leader in its industry, AXA shares our ambitions and values, and we've already shared a lot of success since our partnership began in 2018. We use cookies to make your experience better. The company will become a principal partner and the club's official training kit adorner from the 2019/20 season. AXA, the current insurance partner of Liverpool has been declared as the insurance partner of the club. That deal was reported at the time to be worth in the region of €46 Million a year and will run to the end of the 2022/23 season.“We’re delighted to be expanding our partnership with AXA to see them become a principal partner and new official training kit partner,” said Billy Hogan, Managing Director and Chief Commercial Officer at Liverpool.“As a world leader in its industry, AXA shares our ambitions and values, and we’ve already shared a lot of success since our partnership began in 2018.”“We look forward to building on our special relationship and continuing to bring to life fantastic experiences for our fans around the world.”Liverpool will discover tonight whether they will face Ajax or Tottenham in the Final. The deal means that the team will wear the firm’s logo on its official training kit from next season.
Adrian Simcox, Sales Director The deal will be in place for three years starting from this year. Featuring the AXA logo on the Liverpool FC training kit is a great symbol of our strong ambition to strengthen the AXA brand consideration globally." By using our services, you agree to our use of cookies. Matthew Ord, Senior Digital Staff Writer You can gain unlimited access to Sport for Business and enjoy other great benefits by joining us as a member today. A luxury Liverpool sportswear brand has signed a mega deal worth £25m to become kit sponsors for Steven Gerrard's Rangers. The multinational insurance company will take over from BetVictor, whose contract with the Reds expires this summer.. Liverpool FC have signed a long-term deal with insurance brand AXA. That deal was reported at the time to be worth in the region of €46 Million a year and will run to the end of the 2022/23 season. "AXA will also continue working closely with the club’s men’s and women's teams, managers, coaches and health professionals to support promoting healthy well-being and lifestyle.Chief executive Thomas Buberl added: "We're excited by this new important step in our partnership with Liverpool FC that started in 2018. © Newsco Insider Limited | Registered in England and Wales with Number 02709518 rights reserved In 2012 Liverpool signed a six-year deal worth £25 million a season with Warrior Sports, whose parent company is New Balance. We are happy to share a number of articles each month for free.
Type in the area above to perform a search. Results will appear on the next pageFor further information regarding Insider events, please use the contact details below:Liverpool FC have struck a deal with global insurance brand AXA.The company will become a principal partner and the club's official training kit adorner from the 2019/20 season.As part of the deal, Liverpool FC and New Balance have revealed a new collection of training apparel, which will feature AXA branding throughout. Liverpool FC have struck a deal with global insurance brand AXA.