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(Photo by Wagner Meier/Getty Images) Brazilian football club Corinthians has signed up Chinese consumer appliance brand Midea as its main back-of-shirt partner until the end of the season.The company will take the place of technology company Positivo, which has branded the back of shirt position above the player number for the last two years.The deal inventory also includes involves brand exposure at the Corinthians Arena, during professional team training, backdrops for interviews and special activations.Felipe Costa, chief executive of Midea in Brazil, said: “We chose Corinthians because in addition to being one of the biggest teams in Brazil, we believe that connecting with a winning team with a long history reinforces our ongoing pursuit of high quality and performance in our products and translates our passion for what we do.”Costa added: “Midea is a global company that is already part of the life of many Brazilians and this deal will bring us even closer to our consumers, raising our brand to a new level.”Midea’s debut on the team’s shirt takes place on January 15 in a match against Major League Soccer club New York City for the Florida Cup.New York City is owned by City Football Group (CFG), which includes Premier League club Manchester City, in its portfolioFounded in China in 1968, Midea has been present in Brazil since 2011, in a joint venture with the Carrier air conditioning brand.In recent years, Midea has launched its own brand in Brazil and other markets, such as Argentina, Chile, India, Egypt, and most countries in southeast Asia. "Manchester City revenue from jersey sponsorship from 2009/10 to 2019/20 (in million GBP)." The Telegraph values your comments but kindly requests all posts are on topic, constructive and respectful. companies. If we have one idea then we only have to talk to one person.”The arrangement comes at a time when some of City’s other commercial deals are under scrutiny after Uefa, European football’s governing body, launched an investigation into allegations the club flouted Financial Fair Play rules.Puma had just a month to provide a new kit for Sichuan Jiuniu after being informed by CFG that the Chinese club would be joining the group last week. statista.fr Advertising & Media Outlook perform We want to maximise on-field performance as well as football culture, in areas such as music, gaming and fashion to connect and inspire the fanbase of each team.”“There's no doubt from a global point of view that the Premier League has the biggest international impact so if you have the best club they will be the most important club,” he said.“I think the fans globally like to see interesting and attacking football and City and Pep have that image. French football club OGC Nice has signed up Ineos-owned automotive brand Grenadier to its sponsorship portfolio (billed annually)
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British soccer teams with most Premier league titles 2020British soccer teams with multiple FA Cup titles 2019 Instant Access Region Chart. MLS side New York City and Yokohama F. Marinos in Japan - who complete the CFG - do not feature in the arrangement.The headline figure makes the agreement the second biggest in Premier League history, behind only Manchester United’s £75m-a-year deal with Adidas.But Arsenal and Chelsea will point out that their £60m-a-year partnerships with Puma and Nike respectively are club specific contracts rather than a group-wide arrangement.“It’s an historic day for us,” Soriano said. City struck a global partnership deal with Midea earlier this week. The Statistics Portal Powered by TV Sports Markets, our service is the most trusted in the sports media Manchester City have signed the biggest kit deal in their history and the second-highest in the Premier League, with a 10-year agreement with Puma set to be worth £650 million ($863m). By clicking OK or continuing to use the website you are agreeing to the use of these cookies. Manchester City and their stable of sister clubs have signed a new 10-year kit deal with Puma worth £650 million. New York City is owned by City Football Group (CFG), which includes Premier League club Manchester City, in its portfolio. “We are very excited to partner with City Football Group, whose success, ambition and drive for innovation has seen them setting new standards, on and off the field.“We look forward to building the most innovative partnership in football by redefining the sports partnership model both on and off the pitch.