Consumer packaged goods that are marketed as eco-friendly are seeing sales growth far beyond their non-sustainable rivals. CGS surveyed over 1,000 U.S. individuals (ages 18-65+) on how sustainable products and business practices are driving their buying preferences. 0000012036 00000 n A new era of sustainability is rising and it’s touching every corner of the world. Ayurveda is a system of medicine that originated in India over 2,000 years ago. Instead, we focused on whether the marketing of a product as sustainable would drive purchases.To a certain degree, products that need to have a higher degree of efficacy (such as laundry care and sanitary napkins) were more likely to have a lower share of sustainability-marketed products, perhaps because consumers are concerned about performance trade-offs. The three-tiered framework identifies the conditions for businesses to rebound, reboot or reinvent as they confront expected... Global Nielsen news and insights delivered directly to your inbox.Copyright © 2020 The Nielsen Company (US), LLC. 0000018513 00000 n In the CGS 2019 U.S. Consumer Sustainability Survey, more than 1,000 consumers were surveyed as to their buying habits, revealing that more than two-thirds of the respondents consider sustainability when making a purchase and are willing to pay more for sustainable products. 0000005541 00000 n 0000006844 00000 n 0000077016 00000 n Nielsen has identified three distinct time horizons for global market regeneration beyond the COVID-19 global health emergency and attached likely scenarios to each. Harvard Business Publishing is an affiliate of Harvard Business School. 0000000016 00000 n In 2016, Proctor & Gamble Co. introduced its first natural detergent, Tide Purclean.
Ethical and Sustainable Trends 2019. In more than 90% of the CPG categories, sustainability-marketed products grew faster than their conventional counterparts.We also reviewed which categories had the largest share of sustainability-marketed products. As the novel coronavirus (COVID-19) spreads across the globe, we're monitoring key consumer behavior thresholds to help fast-moving consumer goods (FMCG) brands and retailers understand the status of each market, as well as how to best respond. A study by global consulting and research firm Kline & Company suggests a growing number of consumers are choosing to pay a premium for products that are natural or that they “perceive to be natural.” In addition, according to Kline, the "natural" trend is the most important trend in the personal care industry. But many of the world's biggest FMCG companies are … Companies have used this conventional wisdom as justification for not making their products more sustainable. Consumer demand for eco-friendly, sustainable products is transforming the supply chain.
To identify consumer purchasing and consumption habits regarding different types of packaging and products, as well as consumer views related to recycling and reuse of materials, Accenture surveyed 6,000 consumers, ages 18 to 70, in 11 countries: the United States, Canada, France, Germany, Italy, Mexico, the United Kingdom, China, India, Indonesia and Japan. The good news is that companies can be benevolent The challenge is this: sustainability is a broad, all-encompassing term and it’s often difficult to know where to start. The vast majority of major consumer brands have found success with their natural product lines. While certain sustainability claims may not seem as relevant today, some, such as local sourcing, will become ever more important to consumers in the near future. Many work … Consumer tastes are changing, with many people seeking out more sustainable and ethical products. In 2018, Kline reported that the growth of the natural personal care market in the U.S. has recorded its strongest growth in the last five years. An acquisition is a corporate action in which one company purchases most or all of another company's shares to gain control of that company. In February 2018, the CEO of Procter & Gamble Co., David Taylor, said, "We continue to develop new, superior product offerings that address the needs and wants of 'naturals' consumers who are increasingly concerned about the ingredients in their products, and 'sustainability' consumers who are increasingly concerned about the environmental impact of how their products are produced, packaged, used and disposed of." We assessed third-party certification, such as USDA organic and Fair Trade, and the packaging’s claims about undesirable traits (such as genetically modified, BPA, parabens, antibiotics, growth hormones) and positive characteristics (local, grass-fed, compostable, animal cruelty–free).Given that sustainability issues vary by category, we also assessed whether a claim concerned a material environmental or social issue for that category. 0000014430 00000 n 0000009372 00000 n 0000004074 00000 n trailer