Keep updated with news from ASICS: product launch, marketing campaign, store opening, and corporate update. ASICS Ltd. began as Onitsuka Co., Ltd on September 1, 1949. Popular Links This post contains references to products from one or more of our advertisers.

Reach out to the world and grow as one team. HOME > BUSINESS DIRECTORY > MANUFACTURING > FOOTWEAR MANUFACTURING > JAPAN > HYOGO > KOBE > ASICS CORPORATION; ... Japanese sporting goods manufacturer ASICS wants its athletes to be in the right frame of mind. ASICS’ next solo effort, however, draws inspiration from an unexpected place: Kobe Beef. 1-1, Minatojima-Nakamachi 7-chome, Chuo-ku, Kobe, 650-8555, Japan

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ASICS Institute of Sport Science 2-1, Takatsukadai 6-chome, Nishi-ku, Kobe, 651-2271, Japan Shibuya Office MFPR SHIBUYA, 1-2-5, Shibuya, Shibuya-ku, Tokyo, 150-0002, Japan ASICS Corporation Taiwan Representative Office I… ASICS Growth Plan 2020 has been developed to maximise our global performance. Sudirman Kav. 12F, No.300, Dadun 10th St., Nantun Dist., Taichung City, 40866, Taiwan(R.O.C.) VISITING THE MUSEUM Address 7-1-1 Minatojima-Nakamachi,Chuo-ku,Kobe 650-8555,JAPAN DIRECTIONS. We may receive compensation when you click on links to those products. By integrating sustainability into every aspect of our business, we aim not only to create value for our customers and shareholders, but also for the world around us. Lateral heel ‘GEL LYTE” text favors Japanese characters, further tying the pair to “The Land of the Rising Sun.” And given that the marquee silhouette is celebrating its 30th Anniversary this year, “19” and “90” motifs adorn the shoes’ left and right sides, respectively.

At a glance, bottom-halves on this ASICS model don’t deviate from the standard, but further inspection of the outsoles reveals another clever nod to the pair’s muse. 2-1, Takatsukadai 6-chome, Nishi-ku, Kobe, 651-2271, Japan Uppers are clad in Pink with only their collars deviating from the beef-inspired arrangement, and constructed with premium leather. Access to Sannomiya station via JR Kobe Line・Hanshin Main Line・Hankyu Kobe Line・Kobe Municipal Subway. Considered a prized Japanese delicacy, the Wagyu cattle meat is known for its marbled-texture, flavor and tenderness. Company Type: Corporation Parent. ASICS OFFICE Address Head Office 1-1, Minatojima-Nakamachi 7-chome, Chuo-ku, Kobe, 650-8555, Japan. After arriving to Sannomiya station, transfer to Port Liner bound for Kitafuto and arrive at Nakafuto Station. MFPR SHIBUYA, 1-2-5, Shibuya, Shibuya-ku, Tokyo, 150-0002, Japan Through our products and services, we aim to contribute to a healthy society.

Considered a prized Japanese delicacy, the Wagyu cattle meat is … KOBE, HYOGO, 650-0046 Japan +81-783032231.

Onitsuka became particularly renowned for the Mexico 66 design, in which the distinctive crossed stripes, now synonymous with the company brand, were featured for the first time. Visible through off-white translucent tread, butcher-like diagrams of the GEL-Lyte III are laid out, labeling the sneaker’s various parts.Pairs of this Kobe Beef-inspired ASICS release are scheduled to hit European retailers on March 1st for €220. For now, enjoy a closer look at the shoes below and keep it locked here for any update on a potential stateside drop. Profile vector logos also partake in the playful tribute as they extend beyond their standard midfoot placement as to resemble Kobe Beef’s signature streaks. While most of these properties are difficult or impossible to faithfully recreate in sneaker form, they’re manifested in the GEL-Lyte III’s colorway and quality. The opinions and information provided on this site are original editorial content of Sneaker News.

Mid Plaza 1, 8th Floor, Jl. Top message, Company Profile, ASICS History, Institute of Sport Science and ASICS Sports Museum. Soon after the range of sports activities widened to a variety of Olympic styles used throughout the '50s, '60s and '70s by athletes worldwide. Its founder, Kihachiro Onitsuka, began manufacturing basketball shoes in his home town of Kobe, Hyogo Prefecture, Japan. www.asics.co.jp. Jend.