Founded in 1985 by MIT (Massachusetts Institute of Technology) Professor Nicholas Negroponte and former MIT President Jerome Wiesner in an I.M.
Pei-designed building, the Relative to what we all understand to be a good logo — one that is aesthetically pleasing and that somewhat efficiently communicates a particular aspect of a product, service, or organization — this logo is not good. Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work.
This visual language also sets the tone for a highly flexible range of applications and future permutations of the identity that will look and feel the same without having to Applications like the “Deploy” posters show the unlimited directions in which this identity can go while certain recurring moves — like the edge-to-edge logo use on the welcome screen display and tote bag — establish consistency. Overall, this is an unconventional logo and identity for an unconventional institution that has yielded an eccentric yet rule-based system for the Media Lab.Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. Unconstrained by traditional disciplines, Media Lab designers, engineers, artists, and scientists strive to create technologies and experiences that enable people to understand and transform their lives, communities, and environments. (In Helvetica, natch). 7, 2011. Except that, well, it is. It’s unexpected and distinct, and it oozes as much science cred as a logo is able to do.What’s also interesting is that the logo doesn’t have to “sell” the Media Lab, it sells itself. But as a representation of this mythical place where magic happens and where we imagine herds of nerds of the highest caliber working away on things most of us will never understand (unless they are bundled nicely like the Media Lab’s One Laptop Per Child) this is perfect.
Pei-designed building, the Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. (Arguably, it reads “LM” more than “ML”.)
Pei-designed building, the MIT Media Lab is one of the world’s most renown research and development centers. Students come to the Media Lab through the Program in Media Arts and Sciences (MAS), based within MIT’s School of Architecture + Planning.
Founded in 1985 by MIT (Massachusetts Institute of Technology) Professor Nicholas Negroponte and former MIT President Jerome Wiesner in an I.M. Pei-designed building, the MIT Media Lab is one of the world’s most renown research and development centers. The following introduction is an update from our 2011 review of the MIT Media Lab identity change on the heels of its 25th anniversary: Founded in 1985 by MIT (Massachusetts Institute of Technology) Professor Nicholas Negroponte and former MIT President Jerome Wiesner in an I.M.
Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. Share › About. Opinion BY Armin MIT Media Lab, Full of Squares. It is very good. So the pressure on the identity to be consumer-friendly is minimal, it should simply act like the Lab itself. Pei-designed building, the MIT Media Lab is one of the world’s most renown research and development centers. It’s not a beautiful logo, it’s almost off-putting in its jarring letterforms but as the visual foundation for the Media Lab’s multiple research group at the core of its academic structure, it’s perfect: a gateway into a world of twisted, nerd-encoded acronyms that future generations will puzzle over as artifacts of past civilizations. MIT Media Lab, Full of Squares. Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work.
The three squares don’t really mean much, the gradients are fairly gratuitous, and the final compositions are all awkward. The MIT Media Lab is an interdisciplinary research lab that encourages the unconventional mixing and matching of seemingly disparate research areas. More… UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work.
Reviewed Mar.
When choosing between competing products and services, please consider our advertisers, who help support Brand New. Each year, the program accepts approximately 50 master’s and PhD candidates with backgrounds ranging from computer science to psychology, architecture to neuroscience, mechanical engineering to material science, and more. Or something.The playful yet strict letter pairings on a 7 × 7 grid deliver some remarkably interesting and entertaining combinations, that would be impossible to figure out were it not for the small descriptor to their side. When choosing between competing products and services, please consider our advertisers, who help support Brand New.New Logo and Identity for MIT Media Lab by Pentagram More… UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. About. I wouldn’t want that logo on my business card, but if I were a sponsor putting in millions of dollars, I wouldn’t mind it being handed to me on a business card by one of them nerds.Founded in 1985 by MIT (Massachusetts Institute of Technology) Professor Nicholas Negroponte and former MIT President Jerome Wiesner in an I.M. Founded in 1985, the MIT Media Lab is one of the world’s leading research and academic organizations. Not as elegant — and I doubt that was the intention or goal — as the MIT Press logo, the new Media Lab logo is very similar to it as an acronym that demands interpretation, hiding an “ML” in the strangest of ways, with a 45-degree “M” and a small “L” tucked under it. Founded in 1985 by MIT (Massachusetts Institute of Technology) Professor Nicholas Negroponte and former MIT President Jerome Wiesner in an I.M. Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work.