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Direct response is one type of advertising or marketing a business can participate in. Over 25 years, we’ve parlayed those campaigns into success for countless clients that could articulate what success looked like for their brand and then trusted The Radio Agency to work its magic.Once we navigate your campaign to deliver the desired cost-per-lead, cost-per-acquisition or other success metric, we are actively engaged in the ongoing management of your campaign, testing new media and/or creative to scale the campaign as large as you’d like.How could we craft or tweak the message to generate even more response?With an infinite number of ways to script and record a radio commercial – and tens of thousands of media options available – you can see where ongoing management and optimization of your campaign is a full-time job for our Account Management team.But that’s what you’d expect from a full-service advertising agency 100% focused on radio, isn’t it?We’ve had the good fortune of working with a remarkable A-to-Z list of heritage American brands over our 25-year history.
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Whether you’re targeting B2B or B2C, locally or nationally, direct response or branding, we can help tell your story and generate results. We believe that creative, media and analytics must be integrated for maximum performance.
Karen Sorensen
We specialize in independent research, demographic behavior, and media consumption metrics. The Radio Agency mastered direct response the hard way; losing accounts when sales metrics fell short of profitability. From DRTV marketers to Fortune 500 companies, Dot-Com visionaries to E-Commerce giants, we’ve worked with just about every B2B and B2C category imaginable. DX Media Direct created advertising and provided video production services for … direct response advertising: Promotional method in which a prospective customer is urged to respond immediately and directly to the advertiser, through the use of a 'device' provided in the advertisement. Should I Use Email?
Karen Sorensen
So when you’re managing a campaign on TV, radio, print, web and direct mail – and your radio’s not working – you know it. Leo Sun
A direct response advertising agency is a service provider that helps its clients create, implement and track direct response marketing and advertising campaigns.
Direct Response Media (DRM) is a full service marketing & media agency. For the budding entrepreneur, marketing a finished product can be a nightmare. Contact Koeppel Direct to learn more about direct response radio advertising. TVA is a leader in direct response media placement and all aspects of DRTV (Direct Response Television). radio advertising agency For 25 years, The Radio Agency has helped companies and brands put the power of radio to work to increase market share and drive revenue.
How can a novice entrepreneur gather the resources necessary to ...
Media Buying Services.
That’s how so many national brands have come to search for and find The Radio Agency.With so much at stake – and so little time to prove the model profitable – we learned quickly how to structure and produce a successful direct response radio commercial.
We buy time on all national Cable Networks as well as broadcast network affiliate stations in the 210 local TV markets in the U.S. We offer an exquisite mix of traditional and digital buying avenues to promote your product and hence boost the company’s ROI. When you partner with us, expect a 30% increase in advertising performance within 3 months.
Our agency experts will help you reach your end goals for radio!
Baseline metrics, dedicated phone numbers, unique URLs and promo codes make it easy to determine which creative messaging and which media are generating profit and which ones are missing the mark.