He knew what he was talking about. I’d rather spend my time at Instagram than at SoHo House, or NeueHouse, or the Wing, even though the last option isn’t really an option at all. You get to leave your desk and be inspired by something utterly different,” said Lennox. Get a daily round up of our most popular tech stories.
In short, Instagram's new headquarters are incredibly ... Instagrammable.When you first arrive, you're greeted by a huge digital greeting wall. She said she’d put in a good word. But I don’t blame them, or their PR.
Now, 290 people occupy the new workspace, and with room to grow, the company is looking to add another 60 by the end of the year! Instagram “It leads to better ideas, more brainstorming.”The miniature photo-booth room, designed by Donatella Versace.There are the normal tech snacks—Pop Chips and nut bars—available in the coffee area, which is massive and includes a real, restaurant-level Nuova Simonelli espresso machine with For Five Coffee Roasters beans (and, yes, many milks).
Sign up for our Tech newsletter.
Avery Hartmans/Business Insider
By clicking ‘Sign up’, you agree to receive marketing emails from Business Insider The line here is predictable—about not wanting to be part of any club that would have me as a member—a line that came from Groucho Marx. Instagram And something called Analog Lab, which despite its unimaginative name, offers yet more sweet treats.“I took a drawing course with Jon Burgerman. Then there’s the schools, our restaurants and dining tables, our bars. Avery Hartmans/Business Insider “Frank [Gehry] promised Mark [Zuckerberg] we would help his team work more collaboratively and efficiently to do the work they wanted. Even the places we work: the finance fellas and the ever-shrinking publishing crowd; the admen who once were Madmen (now it’s more BkBoys); the service folks and the civil servant circuses that are the FDNY, NYPD, and, one assumes, DSNY.A generation ago, beginning with SoHo House, a new kind of club cropped up downtown.
“I followed him on Instagram for so long and then I got to work with him for an hour-and-a-half.”In the library, employees are encouraged to relax and take in a view.The idea here is twofold.
PERKS Conventions (NYC, BOS, LA, CHI) - employee experience expo and HR conference that showcases amenities, perks and services to employers for employees
A leading-edge research firm focused on digital transformation.Stepping inside Instagram's brand-new New York City headquarters is like walking into a perfectly curated Instagram feed. It’s important that we see Instagram as a fun community for art and creative expression, or else it’s just part of Facebook, a club wherein you can’t avoid running into your former high school chum who is now a devoted member of the alt-right.Which made talking to Instagram employees about their new office a little strange. Avery Hartmans/Business Insider Instagram There's the pastel-colored juice and gelato bar where you can get a fruity beverage served in a coconut, complete with an umbrella.There's a living wall that stretches up to the second story where you can recline on a brightly colored pouf and gaze out the large windows overlooking downtown Manhattan. Instagram Avery Hartmans/Business Insider Instagram