One, Lululemon develops a social media presence on the platforms used by its customers. Sorry, your blog cannot share posts by email. Responsibilities will include working with the Social Media Manager to plan and execute programming against strategic business initiatives and key community programs (events, run, digital Sweatlife). I can’t help but feel like I’m snooping around their secrets as I analyze their imagery, captions, hashtags and engagement, trying to improve upon their bad habits and praise their good practices. They are also on Tumblr , Pinterest , and they even maintain their own blog ! Post was not sent - check your email addresses!
Now, with 180 stores in Canada, the US, Australia and New Zealand, one wonders: “what’s behind their social media success?” I believe it can be attributed to five things.One, Lululemon develops a social media presence on the platforms used by its customers. If you are a runner or dancer you may also be interested in the same inspirational messages and goal setting, as well as the same cool yoga pants.These five elements of Lululemon’s social media success create the image of an organization that is comprised of real people who connect with others with similar values and interests. It initiates conversations and creates communities for like-minded individuals where they feel they belong.

Combing through a brand’s Instagram, Facebook and Twitter unleashes the inner detective in me. Mirror gives Lululemon a front row seat, as well as its own self-contained platform, within in which to define the next frontiers of omnichannel social commerce. It covers all the social media bases: over half a million Facebook fans, 175,000 Twitter followers, almost 18,000 Linkedin followers and hundreds of videos on YouTube. Feedback on fit and function helps improve its products. • Social media sites include- Bog, Facebook, Twitter, YouTube, Flickr and • Our main objective is to post at least twice a day on Instagram. However with each case study release, I also feel a bit of anxiety. When I sent a question it was answered within 24 hours.Five, Lululemon draws the circle of prospective customers wider by using social media to provide inspiration, education, and challenges. It uses these channels somewhat differently but all to develop links with customers.Two, Lululemon connects by fostering relationships with its customers. Lululemon’s Twitter replies are flooded with encouraging messages to devoted customers. Wouldn’t it be cool if Lululemon started to portray women who participate in all different types of sports!?
I worry that you, the readers, will translate my words in a diminishing light of shame and judgment on these brands for their habitual mistakes. The brand has been utilizing “ambassadors” who provide sample workouts and active imagery. Not only does its blog provide “yoga info 101,” it also has a significant space dedicated to articles and videos about goal setting. Acknowledging when your customers engage with you on social media is just as, if not more, important than what you post yourself. In addition, Lululemon blogs, uses Tumblr, Foursquare, Instagram, Zite and Pinterest. Lululemon translates its interest in physical community demonstrated in its bricks and mortar stores into an interest in virtual community through social media.Three, Lululemon uses real people—its customer— to assess and promote its products. our 1.2 million follower base we focus on not only posting pictures of our athletic wear, but also interesting pictures taken all over the

Lululemon has covered most of their bases on Instagram with their social media strategy. It’s clear the Lululemon team has operationalized their brand to make it an intrinsic part of their marketing communications strategy. It also welcomes feedback on its stores and website through an online form that is directed to the right department. A social media success story, Lululemon Athletica, was founded with one store in 1998 by Chip Wilson in Vancouver, BC. It’s about more than just the cool yoga pants. It has a specific area called “we ♥ product reviews” on the product detail page of its website. Four, Lululemon welcomes and responds to public feedback from its customers. Image courtesy Lululemon Athletica on Flickr If you are a person who may shop for good quality yoga wear, you may also be interested in learning about the yoga lifestyle. First, … Lululemon recognizes the importance of its social media presence beyond their own content. In addition, Lululemon blogs, uses Tumblr, Foursquare, Instagram, Zite and Pinterest. I become concerned that the marketing team members of the brands themselves, some of my absolute favorite companies such as I always get a little excited when I write and release the monthly Social Media Case Study.

Take their Twitter for example.

There are so many other sports where Lululemon is being used, and they haven’t even tapped into the market. Ambassadors are local fitness instructors who wear Lululemon merchandise while teaching. This is done in person as well as via social media.

They provide feedback to the company as well as endorsements to their students both in person and via blogs. Lulu also does a nice job at incorporating user-generated content (UGC), although this …