Below you can find a fascinating insight into the trend of football shirt sponsors and a rundown of Liverpool's most iconic sponsors. A number of Liverpool fans have been left disappointed by a 'leaked' shirt for next season after pictures showing what appear to be the new Nike kit were posted on social media. However, the Reds are in the stages of re-negotiating a deal to go beyond that campaign.Should New Balance want to maintain their deal with Liverpool, they will need to offer Liverpool a significantly higher increase on the partnership's current terms.Liverpool's longest-standing shirt sponsor was Carlsberg, who sponsored the club for 18 years between 1992 and 2010 before being taken over by Standard Chartered.Adidas supplied Liverpool's kits for 15 years (interrupted by Reebok for 10 years from the mid-90s to mid-00s, and is the longest sponsorship deal that the club have had.Umbro manufactured the kit during the start of Liverpool's glory days from the '70s to '80s.Liverpool's vintage shirts are considered classics and remain popular with new and old fans alike, as they were the shirts that the Reds Manufactured by Umbro and Adidas and sponsored by Crown Paints and Candy, these 'retro' shirts are synonymous with Liverpool's most successful era and represent a time at the club where they were the most dominant force in both Europe and Liverpool's 2005 kit that they won the Champions League in is another classic shirt, one that was manufactured by Reebok and sponsored by Carlsberg. 2. As Liverpool's current deal with supplier New Balance is set to run out next season, Goal takes a look at their sponsorship details Transfer LIVE: Arsenal to offer Aubameyang improved deal

Liverpool has had far fewer shirt sponsors than many other elite Premier League teams. Reds fans will equate the 2005 shirt with the heroics of Steven Gerrard's long-range last-minute strike against The 2005 Reebok shirt is the one worn by the Liverpool team as they lifted their biggest trophy post the Dalglish era, memories of Gerrard swinging his arms around in the t-shirt like kit – resembling a crazed, demonic butterfly – ingrained in the minds of many.

Liverpool FC and Standard Chartered Bank have today extended their sponsorship agreement to run through to the end of the 2018-19 season. T-Shirts & Polos 9 items; Collections 25 items. To mark the announcement, we look back at the Reds' five shirt sponsors down the years. We've got all the results from official games, appearance stats, goal stats and basically every conceivable statistic from 1892 to the present, every single line-up and substitutions! Carlsberg Back in the days when breweries and lagers sponsored most of English football's shirts, Carlsberg was a massive part of Liverpool’s history. Crystal Palace Chinese football app Dongqiudi became the official sleeve sponsor of Crystal Palace in July 2017. Liverpool's longest-standing shirt sponsor was Carlsberg, who sponsored the club for 18 years between 1992 and 2010 before being taken over by Standard Chartered. The Best Liverpool Shirt Sponsors (In No Particular Order) 1. Southampton Virgin Media became the sleeve sponsor of Southampton in 2017.

Carlsberg was the official sponsor for 18 years up until 2010 when the finance company Standard Chartered took over. Liverpool have their kits currently sponsored by banking company Standard Chartered, whose partnership with the Reds began in 2010 when they took over from previous club Carlsberg.Standard Chartered's deal is now the second-longest in the club's history, with Carlsberg having sponsored Liverpool for 10 years.The previous deal between Liverpool and the banking company was set to end at the end of the 2019-20 season, but Standard Chartered extended their partnership until the conclusion of the 2022-23 campaign in December 2018.They last previously agreed sponsorship extension in 2013 and 2015, with the last deal worth around £30 million a year.Liverpool have their shirts manufactured by New Balance, though a subsidiary company Warrior Sports was the initial supplier that took over Adidas' deal with the club in 2012.Adidas sponsored Liverpool for 15 years throughout the '80s and into the '00s, but ended their deal with the club following the Reds' poor results domestically and their failure to qualify for the New Balance took over as kit manufacturer from Warrior Sports in 2015, a company affiliated by the brand and who are known for their role in manufacturing hockey and lacrosse apparel in North America.Liverpool's current arrangement with manufacturers New Balance (worth roughly £45m per season) is set to expire at the 2019-20 season. Liverpool signed a £50,000-a-year deal with Hitachi in 1979, now Manchester United rake in £47M from Chevrolet... here's EVERY shirt sponsor your club has had. With the club's current deal with New Balance expiring soon, will Liverpool renew their partnership or look to other kit manufacturers? Everton In the autumn of 2017, Everton signed a multi-year shirt sleeve partnership with Rovio Entertainment (Angry …

Crown Paints Crown Paints were the kit sponsor of Liverpool FC for most of … Sponsorship revenue (kit, shirt) of the FC Liverpool 2014-2016 Kit sponsorship revenue from the top European soccer leagues 2002/03-2012/13 Value of Fulham FC's jersey sponsorship 2009-2014

T-Shirts 66 items; Retro Collection 6 items; Womens 10 items. And because they have had fewer, it is easier to spot how shirt sponsorships have developed over time. Western Union has been serving as Liverpool’s shirt sleeve sponsor since August 2017.